Tecno Announces New Customer-Centric Strategy and Refreshed Brand Identity

Ronchi di Villafranca Padovana, Italy (July 21, 2022) — Tecno, a global leader in the design and manufacturer of housing systems for laying hens, recently announced its new strategy focused on helping customers find the right fit to reach their highest potential. Harry Luimes, Director and General Manager at Tecno, unveiled the strategy, including a refreshed brand logo and website, to employees and partners during the brand’s annual meeting.

“The egg business keeps changing, and those evolving standards mean more complexity for our customers. Helping customers navigate those challenges drives us every single day,” said Luimes.

“Tecno remains fully dedicated to the egg industry around the world, and we’re innovating to meet the needs of each customer while advancing the industry. Our strategy matches the right system to the customer’s operation, ensuring the highest performance in egg quantity and quality.”

“Our customers want their hens to be comfortable, safe and nourished,” added Stefan Caspari, Senior Vice President and General Manager, AGCO Grain & Protein. “Tecno uses decades of experience to truly understand where our customers want to go and the right innovations to help them get there.”

Tecno’s brand identity has been refreshed as part of the new strategy. The Tecno logo has been modified to give it a streamlined look with a modern feel; ‘The Eggsperience’ tagline remains unchanged.

“The Eggsperience is much more than a tagline for us,” explains Luimes.

”It defines our process of standing with our customers from idea to installation and beyond to ensure their hens have the right environment to reach their highest potential.”

The website PoultryEquipment.com has also been redesigned for easier navigation and access to information. It features the brand’s broad range of solutions, turnkey projects, and expert tips.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Challenger®, Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $11.1 billion in 2021. For more information, visit www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.


About Tecno

Tecno™ is a brand within AGCO’s Grain & Protein business unit, which includes Cimbria™, GSI™, Automated Production™ (AP), and Tecno™. The brands drive productivity for customers globally through smart and reliable grain and protein solutions to ensure food security, sustainability and animal welfare. For more information, visit www.poultryequipment.com.



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