New Holland Agriculture has officially launched its partnership with Inchcape Kenya, formally appointing the company as its authorized full-range importer and distributor in Kenya. The announcement was made during a launch event held in Nairobi, attended by government officials, industry stakeholders, customers, media representatives, and senior leadership from both organisations.
The partnership is positioned as a strategic move to strengthen access to modern agricultural machinery and support the long-term development of Kenya’s farming sector.
Inchcape plc is a global automotive and equipment distributor with operations across six continents, specializing in high-growth and complex markets. Through Inchcape Kenya’s established local presence, New Holland aims to expand its footprint and deliver improved customer support across the country.
Nationwide Distribution and Aftersales Support
Under the partnership, Kenyan farmers and agricultural businesses will have access to New Holland’s full product range, genuine spare parts, and comprehensive aftersales services through Inchcape Kenya’s showroom and service network. Locations include Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, and Kitale, covering key agricultural regions.
This nationwide network is expected to improve equipment availability, shorten service response times, and enhance long-term customer support.
Full New Holland Product Portfolio Introduced
New Holland will offer its complete agricultural machinery lineup in Kenya, including:
- TT Series tractors, combining power and fuel efficiency
- TT4 Series, delivering robust performance with enhanced features
- TD Straddle tractors, suited to diverse farming applications
- TD5 Series, offering advanced functionality and improved operator comfort
- TS6 and T10 Series, designed for land preparation, cultivation, and haulage
- High-horsepower tractors, built for demanding operations and increased productivity
- TC Series combine harvesters, providing reliable harvesting solutions for mixed and small-scale farms
This broad portfolio ensures farmers across Kenya can access modern, efficient, and reliable agricultural equipment tailored to varying operational needs.
Leadership Perspectives
Speaking at the launch, Vincent de Lassagne, Vice President – Africa & Middle East at New Holland, emphasized the company’s long-term commitment to Kenya:
“Kenya holds a special place in New Holland’s vision for Africa. This partnership goes beyond commercial objectives—it reflects our commitment to supporting farmers through strong local presence, reliable solutions, and sustainable growth. We honour the legacy built over decades while empowering the future through technology, partnerships, and a clear vision.”
Marion Gathoga-Mwangi, Managing Director of Inchcape Kenya, highlighted Inchcape’s expanded role beyond equipment sales:
“Our responsibility extends beyond distribution. We are committed to strong aftersales support, parts availability, field service, and customer education. This is how we aim to serve farmers and agricultural stakeholders across Kenya.”
The launch also received government endorsement, with Ms. Mercy Wanjau, Secretary to the Cabinet of Kenya, representing the Ministry of Agriculture and Livestock Development, describing the partnership as a significant step forward for the sector.
“The entry of New Holland Agriculture through a strong nationwide partner will play a key role in improving agricultural productivity and supporting farmers across the country,” she said.
Strengthening Agriculture in East Africa
With more than 130 years of global heritage, New Holland continues to support farmers worldwide through advanced technology, robust distribution networks, and a focus on productivity and sustainability. The partnership with Inchcape Kenya marks an important milestone in expanding New Holland’s presence in East Africa and supporting the future of Kenyan agriculture.
