The liquid calcium supplement Calci-Liq from Jorenku A/S is now officially registered in China. With this registration, the path is clear to launch the product on the China
Calci-Liq is a liquid feed supplement containing concentrated vitamin D3 (Hy-D), calcium, and magnesium. It supports joints and bone development in broilers and improves eggshell strength in layers. The product is added to drinking water, ensuring fast and efficient nutrient absorption.
An Important Milestone for Jorenku
The registration of Calci-Liq in China is the culmination of several years of dedicated work with documentation and regulatory approvals. For Jorenku, it marks a major breakthrough in one of the world’s largest poultry production markets.
– We are relieved that the approval process is now complete. This is an important step in our strategy to sell more of our products in Asian markets. China is huge, and so is the demand for effective, user-friendly products that support poultry health, says Sales Manager and Co-owner Jamil Kure Al-Shiekhly.
Ready for the Next Step
Now that the registration is in place, work begins on building the market.
– We see great potential in the Asian market. At VIV Asia in March, we already experienced strong interest in Calci-Liq, and with this registration, we now have a solid foundation to take the next step, says Jamil Kure Al-Shiekhly.
Current uncertainty in some export markets has sharpened Jorenku’s focus on China, where demand for poultry products is growing – and where the potential for Calci-Liq is substantial.
