Farming is more than land and yield. It’s a home, a livelihood, and a legacy for the next generation. That’s why it deserves protection that can adapt as fast as farming itself changes.
When seasons shift, cover should too
No two seasons are the same. One year the rains arrive on time; the next, a late frost cuts deep. A pump breaks, markets fall overnight, or a fire takes hold on a dry afternoon. Farming has never been predictable — and neither has the cover farmers need to rely on.
You’ve lived through more than just changing weather: droughts that stretched on, diesel hikes that squeezed margins, and markets that shifted faster than a summer storm. Yet through it all, you kept farming. What you’ve built is more than land and livestock. It is a way of life and a future worth safeguarding.
Why adaptability matters now
Every season brings new pressures. A dry winter can turn to sudden flooding. A healthy crop can be hit by pests or price swings before it even leaves your land. Rising input costs, security concerns and the challenges of passing a farm down to the next generation make flexibility more important than ever.
Insurance should work the same way farming does: resilient, adaptable, and built for the long haul.
One solution for the whole operation
A farm isn’t one business — it’s many. Machinery must run, sheds and fences need upkeep, herds and crops require care, and the household depends on it all. A setback in any one area can ripple through everything else.
That’s why Old Mutual Insure created Agriplus — a single, flexible policy that protects the entire operation. One solution, instead of a stack of policies, covering everything from the family home and vehicles to harvesters, irrigation systems, pumps and liability risks.
For wine producers, Agriwine extends this approach even further, covering trellises, wine tanks, specialist equipment and liability risks unique to the industry — ensuring one event doesn’t undo everything you’ve built.
Beyond the obvious risks
Few threats weigh heavier than fire. If flames spread beyond your land, legal liability could fall on you. Workers’ actions can also trigger unexpected claims. Agriplus goes beyond replacing assets — it is designed around the realities of farming life.
Specialists who understand your world
Insurance only matters when it works in practice. That’s why Old Mutual Insure’s agri specialists are central to its approach. Many come from farming families themselves, with first-hand knowledge of unpredictable seasons, rising input costs and complex compliance. Their expertise ensures cover that holds steady when conditions don’t.
Protecting what you’ve built
A farm is more than a workplace. It’s a home, a way of life, and for many, a legacy. The right cover ensures that years of work aren’t undone by a single event.
Old Mutual Insure has stood with South African farmers for generations — offering cover when the unexpected happens and support that endures in both good years and difficult ones.
You’ve built something worth protecting.
Speak to your broker today about Old Mutual Insure Agri Insurance.
