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TOMRA Food and Ortofrutticola Parma: Selected quality, from the earth to the table

Installing TOMRA’s Sentinel II sorting machine has enabled the Italian company to select large quantities of potatoes – its flagship products – with great precision and minimal waste

With an important presence in the fruit and vegetable sector, Ortofrutticola Parma is dedicated to the production, storage, packaging and marketing of potatoes, carrots and onions, 95% of which are for large-scale distribution. Owned by the Parma family – among the founding members of the Consorzio Patata Italiana di Qualità, holder of the “Selenella” brand – and founded in Castel San Pietro in 1950 by Sostegno Parma, the company is now managed by his son Mauro and nephews Ivan and Monia.

Ortofrutticola Parma invests heavily in crop innovation at its own farm, Parma Agricoltura, where it runs programs aimed at enhancing the quality of products. It also invests in storage techniques and state-of-the-art equipment to meet the requirements of an increasingly demanding clientele. The company is committed to environmental and economic sustainability in production, processing, and conservation.

Ortofrutticola Parma has operated a TOMRA sorting machine since 2008 on its potato selection line, where it has processed about 180,000 tons of the company’s flagship product every year. When the time came this year to find a replacement machine which would continue to meet the need for superior tuber production, the company turned once again to TOMRA Food. The solution, which the company put into service at the beginning of May, was a new Sentinel II. This is located on the line after the washing machine.

Ivan Parma, sales manager of the family company, commented: “We needed a machine with a greater working capacity for our potatoes, so it seemed natural to turn again to TOMRA Food for their leading optical sorting technology.”

Gianluca Coloretti, area manager of TOMRA Food Italy, said: “The sorting machine installed 12 years ago had gained the customer’s trust by offering quality, food safety and reduced production costs. Therefore the company’s request for the new model did not surprise us. We are very pleased that Ortofrutticola Parma’s confidence in the brand is renewed.”

The Sentinel II’s high-resolution optical sensors and simple user interface allow the company to set the sorter to detect and reject a wide range of defects. The machine is set up with three outputs: first-quality product, second-quality product, and waste – and, thanks to the selection accuracy, waste is reduced to a minimum. The machine is handling large volumes of product, about 200 tons per hour, with ease.

Gianluca Coloretti said: “The product batches delivered by this machine have very homogeneous characteristics, which optimizes the subsequent stages of the process to meet the specific requirements of the end customer.”

In fact, just two months after installation, the Sentinel II has already revolutionized Ortofrutticola Parma’s machining processes. Ivan Parma explained: “Operators find the model easy to use and its high accuracy in selection has improved sorting efficiency. This has made it possible for us to free staff from the sorting area to work in other areas, increasing production. TOMRA’s technology helps us improve productivity, optimize costs and add quality guarantees for the customer, which are essential for us”.

Just as they are essential for consumers, when the product finally reaches the plate.

About TOMRA Food


TOMRA Food designs and manufactures sensor-based sorting machines and integrated post-harvest solutions for the food industry, using the world’s most advanced grading, sorting, peeling and analytical technology. Over 8,000 units are installed at food growers, packers and processors around the world for fruits, nuts, vegetables, potato products, grains and seeds, dried fruit, meat and seafood. The company’s mission is to enable its customers to improve returns, gain operational efficiencies, and ensure a safe food supply via smart, useable technologies. To achieve this, TOMRA Food operates centers of excellence, regional offices and manufacturing locations within the United States, Europe, South America, Asia, Africa and Australasia.

TOMRA Food is a member of the TOMRA Group that was founded on innovation in 1972 that began with the design, manufacture and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA provides technology-led solutions that enable the circular economy with advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling and mining industries.

TOMRA has ~100,000 installations in over 80 markets worldwide and had total revenues of ~9,3 billion NOK in 2019. The Group employs ~4,500 globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM). For further information about TOMRA, please see www.tomra.com

Media Contacts:


Nuria Martí, Alarcon & Harris PR

Avda. Ramón y Cajal, 27

28016 Madrid, Spain

T: +34 91 415 30 20

E: nmarti@alarconyharris.com

W: www.alarconyharris.com




Marijke Bellemans

Marketing Communication Manager TOMRA Food, Compac, and BBC Technologies

Research Park Haasrode 1622 – Romeinse straat 20

3001 Leuven, Belgium

T: +32 (0)16 74 28 17 M: +32 (0)476 74 19 18

E: marijke.bellemans@tomra.com 

W: www.tomra.com/food




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