Mahindra South Africa partners with ETG to grow its tractor range and reach in Southern Africa
Mahindra South Africa and ETG have joined hands to distribute and support a full range of agricultural equipment across Southern Africa.
The range is part of the portfolio of Mahindra South Africa, that also includes vehicles, industrial equipment and power generation equipment. Indeed, Mahindra South Africa was recognised in 2019 as the fastest growing vehicle brand in South Africa, with a network of 67 dealers and representation in other Southern African countries.
ETG is one of the largest agricultural conglomerates in the world, with a footprint across sub-Saharan Africa, North America, Europe, the Middle East and South-East Asia.
The partnership will include all Mahindra tractors and implements, Hisarlar implements, and soon, also Sampo Rosenlew combine harvesters. The local company will source the range from its factories and partners in India, Turkey and Japan.
Mahindra & Mahindra is the world’s largest manufacturer of tractors, as measured by volume, and it offers a comprehensive range of tough and efficient tractors. In South Africa this ranges from the most affordable 6060 model, with its water-cooled engine with direct injection and two-wheel drive, to its 7590 tractor with a powerful engine, heavy-duty synchromesh transmission and four-wheel drive. Mahindra South Africa will shortly add tractors with a higher output, cab tractors and its globally popular Orchards Range from its affiliate Erkunt.
Other agricultural equipment on offer in South Africa include tillers, with specialist tillers such as inter-row tillers, mulchers, harrows, shredders, gyrovators, ridgers, ploughs, loaders, transplanters, balers, silage balers, feed mixers and sprayers. This offering is made up of equipment from Mahindra’s Applitrac range and its affiliate, Hisarlar.
The partnership with ETG will enable Mahindra South Africa to expand its range and reach in the farming community even further. ETG is a well-known one-stop shop for the farming community with products and services that include fertiliser (including Falcon, Kynoch and Zambian Fertilizer) and consumer products through its consumer-brands, Vamara and Rand Agri. It is also an established bulk trader of grain and other products throughout Sub Saharan Africa.
ETG will take full responsibility for the sale and support of the farming equipment and will also help farmers with retail finance, training, service and parts support.
Mahindra’s range of agricultural equipment is its fourth business line to be introduced in South Africa. It is already well-known as a leading manufacturer of SUVs and pick-ups, with models such as the award-winning XUV300 and the proudly South African built Mahindra Pik Up range.
Mahindra also offers a comprehensive range of Powerol power generation products in South Africa. Last year the company celebrated its best year yet and has since expanded its product offering to provide industry-specific power generation solutions for industries such as telecommunications.
Mahindra South Africa also offers a range of EarthMaster yellow-metal equipment through its Mahindra Construction Equipment division. This includes the EarthMaster 4×4 backhoe loader (TLB), which is known to be the most-fuel efficient vehicle in its class in India.